The Gender Index & Impero

Oksana Koriakova is a global marketing maverick, speaker and founder of Impero, with more than 25 years' experience helping businesses become more visible, engaging and profitable. Impero turns promotional merchandise into powerful marketing tools. Passionate about human connection and memorable experiences, Oksana challenges organisations to think beyond traditional promotional products and create merchandise with purpose. Her Purpose Before Product approach helps brands use promotional products strategically across acquisition, retention, referral and customer delight while reducing unnecessary waste.